According to 60 percent of marketers, referral programs are one of the most effective lead generating tools for their businesses.
Have you been having a hard time collecting referrals for your business? If so, you’ve come to the right place. Read on for some ideas on how you can quickly gain customer referrals for your business.
Create Awareness on Social Media
Post regularly on the social media platforms that your target audience uses to create brand awareness and encourage your customers to refer their friends and family.
You can also use social media to promote your referral program and showcase social proof backing up your business. Share positive reviews on your page and shout out followers when they tag your brand.
Create a Call to Action
Be sure to include calls to action (or CTAs) that invite customers to refer their friends to you. You can include a referral CTA on the homepage of your website, as well as on website users’ account pages and on your social media posts.
When you start to directly encourage customer referrals, you’ll likely see an uptick in the number of referrals you receive. Sometimes, people just need to be asked.
Make it Easy
The easier it is for people to refer others to your business and participate in your referral program, the more likely they are to follow through.
Eliminate friction by allowing customers to share your referral link directly from the website or by offering easy-to-remember referral codes. Set up your program so that people can collect rewards right away, too. Instant gratification can sweeten the deal and encourage more referrals in the future.
Track Referral Metrics to See What’s Working Best
As with all other aspects of your marketing strategy, it’s important to track referral metrics to figure out what’s working and what needs improvement.
To see a significant return on your investment, you need to monitor performance and make adjustments as needed. For example, if you look at your metrics and find that your referral link isn’t getting shared very often but is getting a lot of clicks, you can dig deeper to find out exactly where the disconnect lies.
Create a Rewards System/Structure
Most folks need a little incentive to motivate their referrals. This is where creating a rewards system to say “thank you” for referrals comes in handy.
There are lots of different structures that you might want to consider using, including the following:
- Dual-sided: This structure rewards both the referrer and the new customer
- Advocate-only/Referrer-only: This structure rewards just the referrer
- New customer-only: This structure rewards just the new customer
Start Gaining Customer Referrals Today
As you can see, there are lots of ways that you can go about gathering referrals and building your business. Keep these customer referral tips in mind and try adding one (or more) to your marketing strategy today.
Need more help with online marketing for your business? Are you interested in learning how you can automate parts of your referral strategy? If so, feel free to fill out the form below and a member of the Baam team will reach out to you quickly!